The Next Evolution of Sigil Occult Jewelry

15 hours ago

4 min read

A cleaner site. A stronger community. A darker place to call your own.

If you've been with Sigil Occult Jewelry for a while, you're going to notice something different.

Actually, you're going to notice a lot that's different.

We've been working behind the scenes on one of the largest updates to the Sigil Occult Jewelry website yet. The goal wasn't simply to make the site look newer. We wanted to make it easier to navigate, easier to shop, and—most importantly—give our growing community more reasons to make Sigil their own.

After more than a decade of growth, the website needed to grow with us.

And none of this happens without YOU—the people who have supported Sigil, worn our jewelry, shared our work, and helped turn what started in 2013 into what it is today.

A New Way to Navigate Sigil

One of the first things you'll notice is how much cleaner the site has become.

As Sigil grew, so did our catalog. What began primarily with jewelry expanded into Sterling Silver, apparel, alternative accessories, home and lifestyle products, Alchemy Gothic, specialty collections, and our darker Satanic line, Sigil of Baphomet.

More products are great.

A navigation bar with a million links isn't.

So we've reorganized the website around larger, easier-to-understand collections. Instead of making you hunt through an increasingly complicated menu, the new navigation gets you into the part of Sigil you're looking for and lets you explore from there.

Whether you're searching for jewelry, something new, something for your home, a sale piece, or heading straight into the darker side of Sigil, getting there should now feel considerably easier.

The result is a cleaner, more modern storefront without losing the identity that made Sigil what it is.

But This Update Goes Beyond Shopping

This is where things get interesting.

We've been developing The Sigil Coven into something more than another email list.

Becoming a Site Member gives you access to member-only areas of SigilOccultJewelry.com. These areas now require you to log in, helping us create a space specifically for members of our community.

Once your membership is approved, your account becomes your way into the Coven whenever you're logged in.

And the idea behind it is simple:

It's like social media for people like us.

A place within Sigil where our community can interact, share, post, communicate and connect with other people who understand the culture.

Goth. Punk. Occult. Satanic. Pagan. Alternative. Horror. Art. Music. Jewelry. Tattoos. Your collection. Your style. Your thoughts.

No algorithms telling you what you should like. No need to fit into somebody else's version of normal.

Use it for what you want it to be.

That's the point.

What Can You Do as a Sigil Coven Member?

Your Site Member account is designed to become your identity within the Sigil community.

Depending on the member features available throughout the site, you can build your presence, participate in member areas, interact with other members, share content and take part in conversations happening inside the Coven.

You don't have to participate in everything.

Want to post? Post.

Want to interact with other members? Do it.

Want to mostly hang around, see what's happening and occasionally jump into a conversation? That's perfectly fine too.

You decide what the Coven is for you.

As we continue developing the website, this member system also gives us the foundation to introduce more community-focused features without having to depend entirely on traditional social media platforms.

Site Member ≠ Email Subscriber

This is important.

Joining the Sigil Coven as a Site Member is different from subscribing to our emails.

An email subscriber signs up primarily to receive communication from Sigil—news, new releases, sales, announcements and other updates.

A Site Member has an account and access to the member side of the website.

You can choose one, the other, or both.

Maybe you only want the emails.

Maybe you want to be part of the community but don't want another newsletter filling your inbox.

Maybe you want everything.

It's based on what you want Sigil to do for you.

We're not interested in forcing everyone into the same experience.

Why We're Doing This

Sigil Occult Jewelry has never been about trying to look like everyone else.

The website shouldn't either.

As we've grown, we've reached the point where Sigil needs to be more than a collection of product pages attached to a shopping cart. We want the website to represent the culture surrounding the jewelry just as much as the jewelry itself.

Commerce is still at the heart of the site. We're still designing, finding and bringing you the pieces you've come here for.

But there's an opportunity to build something around it.

A store can sell you something. A community gives you a reason to come back even when you're not shopping.

That's where we're going.

And We're Not Finished

This redesign represents where Sigil Occult Jewelry is today—but it was also built with tomorrow in mind.

Cleaner navigation gives us room to expand our collections without turning the site into a maze. Dedicated areas like Sterling Silver, Home & Lifestyle, and Sigil of Baphomet allow different sides of the brand to develop their own identities while remaining part of Sigil.

The member system gives the Sigil Coven room to evolve as the community grows.

And the new overall design finally gives us a foundation capable of supporting the business Sigil has become.

Some of these changes may seem small individually.

Together, they're a major step forward.

This Growth Belongs to You Too

Sigil Occult Jewelry was founded in 2013.

Every order since then mattered.

Every person who wore one of our pieces mattered.

Every share, comment, recommendation, repeat customer, retailer, model, collaborator and person who told somebody else, “You need to check these people out,” mattered.

The changes you're seeing today are possible because Sigil continued to grow.

And Sigil continued to grow because you supported it.

So when you see the new website, the expanded collections, the Sigil Coven, the improved shopping experience and everything we're preparing for the future, understand that this isn't simply a website redesign.

It's the next chapter.

Thank you for helping us get here.

And if you've been standing outside...