TraxNYC
https://www.youtube.com/live/0j_gTjQ0mj0?si=otuS2QgzbHN1gyDd
Most of you have probably seen the viral TraxNYC videos on Instagram. If you want the full story of what happened and who TraxNYC really is, the owner explains it himself on the podcast linked above.
I’m sharing this because it closely mirrors something we experienced ourselves.
Sigil Occult Jewelry began in March 2013. Around 2016, another company appeared offering products similar to ours. Competition is normal, but this went beyond competition. They tried to be us.
Branding, identity, reputation, even the name. At the time we were Sigil of Baphomet Satanic Jewelry, operating under SigilofBaphomet.com. They launched a nearly identical name using a dot net domain to confuse customers and siphon traffic. In the digital world, that is intentional.
This is the business equivalent of stolen valor. Taking work, credibility, and identity you did not earn, then presenting it as your own.

